As most industry followers know by now The Hunger Games made a killing at the box office this weekend, selling $ 20M in tickets on opening night. What’s noteworthy is that some theatre owners are going the extra mile by “expanding” moviegoers' experience to take advantage of big openers. Movie sets are partially replicated, patrons are encouraged to bring props and costumes to the premiere, there's marketing tie-ins. It’s
I’m putting together the grid for the next Tribeca Festival, [...]

