The KONY 2012 Fail

When an overnight-success documentary backfires big

Something strange happened on Facebook and Twitter earlier this week. It started with the occasional post and then later my feed just completely exploded. The Kony 2012 documentary had gone massively viral in just under 24 hours. I watched the thirty minute-long video, having absolutely no idea what it is was that I was going to watch. And when the video was over, I had absolutely no idea what ... more >