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James Bond GETS AN UPDATE

The line shaken not stirred is a thing of the past

The days of James Bond dropping his famous “shaken not stirred” line are behind us. According to a story in advertising trade Ad Age, Daniel Craig will be drinking Heineken in the next installment of James Bond. Marketing for the world’s most famous franchise was turned on its head a while ago, however. First, the Aston Martin disappeared, then the Rolex: our man in MI5 has since been ... more >